The Economist appoints first global marketing director

LONDON – The Economist has appointed Susan Clark as its first global marketing director to develop the brand through advertising and PR.

In addition, Clark will oversee Economist.com, Intelligent Life and World In magazine, as well as being responsible for circulation marketing in Europe, Middle East and Africa.

Clark joins from Le Meridien Hotels & Resorts, where she was senior vice-president of marketing and sales from 2001 to 2004.

Previously, she worked at New York-based marketing consultancy The Phineus Company, where she specialised in product design, positioning and segmentation.

Yale-graduate Clark also spent 15 years with American Express in a range of marketing and product development roles after beginning her career with computer magazine publisher Ziff-Davis Publishing.

Clark will be based out of The Economist's London offices and travel between the US, Asia and Europe.

Andrew Rashbass, The Economist publisher, said: "She will become a key member of the senior team who will implement our aggressive growth strategy."

The Economist, which is 50% owned by Financial Times publisher Pearson, achieved a circulation of more than 1m last year.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content