LONDON (Brand Republic) - ecast ventures, the new-media arm of the GWR radio group, has signed a deal with UBC Media Group to provide content for GWR’s internal portal, koko.co.uk.
The portal launches in the south-west in September and will roll out across the UK in the next year. UBC, which already supplies content to GWR’s 38FM and AM radio stations, will provide entertainment content in the form of text, audio and video internet packages.