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Gumtree becomes the latest brand to thank people for practicing social distancing.

The buying and selling community thanks neighbours for staying indoors during the ongoing coronavirus pandemic, with reference to the efforts of frontline workers and the #ClapForOurCarers initiative.

Launching during today’s episode of Coronation Street (20 April), the work was created by John Yorke and Alex Moore, and directed by Charlotte Regan through Knucklehead.

This is the latest instalment of Gumtree’s "The neighbourhood's good" campaign, which launched at the beginning of last year.

Brands including ITV, BBC, Voxi and Persil have also launched campaigns hailing the efforts of the housebound British public.