The move consolidates the marketing database account with the European email marketing account, already held by EHS Brann Digital.
The airline has briefed EHS Brann Discovery to develop a marketing database to drive communications for all of its flight and ancillary products.
The database aims to enable easyJet to achieve a complex customer targeting strategy based on previous transactions, segments, and email interactions.
Andrew Berks, brand communications manager at easyJet, said: "The appointment of EHS Brann Discovery fully integrates the marketing database work with the email marketing account already held by EHS Brann."
Sue MacLure, head of business development and marketing, said: "What makes the appointment so significant is the integration of digital and data. With large volumes of email communication across an array of products there is a great opportunity for driving incremental sales based on more sophisticated targeting."
United Kingdom
EasyJet appoints EHS Brann Discovery to data account
LONDON - Budget airline easyJet has appointed data marketing consultancy EHS Brann Discovery to handle its European data marketing strategy. The appointment follows a competitive pitch.
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