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East Coast is urging customers to consider the brand for journeys along the east of Britain in a new TV campaign. Beattie McGuinness Bungay created the spot, its first for train operator since winning the account in June. The spot features a young woman walking through a homely kitchen, a communal lounge and other places before settling on a comfy couch. But at the end of the ad, the scenery outside the window begins to move, revealing that she has been on a train the whole time. The work was written by Martin Headon, art directed by Olly Wood and directed by Joshua Neale through Smuggler.