Barratt explained at the conference how the event industry map had changed in the last few years, and also how it is essential for event contractors to keep up to date with the latest technology and ensure they make the right investments.
He said: "The future is bright, but it is important we remember that it is not the future of a few years ago. If we stick to doing the right thing we are in a great position to capatilise on this. For instance we now have dialogue between the associations, whereas a few years ago this didn't exist."
Other speakers and panel members at the event included Excel London CEO Kevin Murphy, Business Design Centre chief operating officer Graham Stephenson and UBM International Media group director Eliane Van Doorn.
The conference finishes this evening.
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