Small camera sensors are placed next to points of interest or above key activity zones. The images they collect are then processed by algorithms which detect, track and classify faces and bodies.
"AVA enables advertisers to understand trends and patterns in the behaviour of visitors of public places and gain accountability, conversion ratios and quantified lists of opportunities to see," explained Anthony Ganjou, CEO of Curb.
"Clients and agencies can identify the peak hour for their campaign, the busiest locations, what best attracts their attention, how the profile of visitors evolves over time and different behaviours according to gender and age. In total it provides an incredibly rich dataset for analysing behaviours and how the campaign is working," he added.
The EA Xmas Experiential Tour is now in its tenth year of operation and is once again being produced by Circle Agency. It arrived at Westfield Stratford on 11 December and will stay in place in the run up to Christmas.
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