LONDON - E45 Cream, the brand for dry skin, is launching a £1.5m TV campaign to promote E45 as an everyday product for the whole family.
The 50-year-old brand was first advertised on TV in November 2008 after the brand was bought by FMCG company Reckitt Benckiser.
In March, Reckitt Benckiser invested £1.4m in an ad campaign to support its E45 Endless Moisture range.
The E45 Endless Moisture range launched at the beginning of 2008 and includes Replinishing Care Body Cream and Light Caring Body Milk variants.
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