The website, one of a number of projects the agency has worked with the V&A over the last two years, will allow users to search the entire V&A collection of more than 27,000 works and 43,000 images, ranging from Turner and Constable masterpieces and iconic examples of haute couture to "modern classic" furniture pieces.
Mark Hook, web manager at V&A, said: "It's a hugely exciting and challenging project for us. We need to ensure the interface is user friendly and caters for a whole host of different audiences and groups from novices such as school children to specialist academics. Getting the design and functionality right is hugely important."
Stuart Avery, managing director of E3, said: "We'll follow an iterative design process where we'll involve users and constantly 'feedback' results throughout each design phase. We even plan to set up test labs in the museum itself so we can include the museum's visitors in the user testing to ensure its bang on brief."