G Star will offer a wide range of entertainment programmes of an international and African content including movies, children's shows, documentaries and live sport.
Dunning Eley Jones has followed the same graphic approach it used for the launch of the successful Pan-African Pay TV service, GTV, last year.
The design is a series of animated sequences in which geometric stars grow and flourish from within the letter 'G'.
Julian McIntyre, managing director of GTV, said: "If you subscribed to a pay-television service in Africa in the last year, then the chances are that you selected GTV. In fact over the last 9 months, five out of every seven new subscribers to satellite television chose GTV.
"This is even more remarkable when you consider that it was only a year ago that GTV burst on to the previously monopolised pay-TV scene and in such a short period of time has already established itself as the people's choice for satellite television entertainment."
G Star is available now as part of the G Encore and G Grand packages in French-speaking countries across Africa.