The title will be published five times a week and is a full-colour mid-market tabloid, aimed at an audience of 18- to 35-year-old readers. The 64-page newspaper has a target circulation of 25,000 for the first year, and is expected to rise to 40,000 within three years of its debut.
The launch advertising, through Dublin agency Doherty Advertising, will include television, radio, cinema and outdoor advertising and in-store activity.
The Dublin Daily is being backed by UK newspaper group Archant, which owns the Eastern Daily Press and the Hampstead & Highgate Express among a portfolio of 57 weekly paid-for and free newspapers and around 50 specialist, county and contract magazines.
Archant has a 20% stake in the venture, making it the largest shareholder. Other backers include Paschal Taggart, former chairman of Ireland on Sunday, who is chairman of Dublin Daily.
The paper will be edited by Liam Hayes, founding editor of the Associated Newspapers-owned Ireland on Sunday, and will have a launch staff of 40. Its closest rival for Dublin readers will be the mid-market evening tabloid the Evening Herald, published by Sir Anthony O'Reilly's Independent Newspapers, which has a national circulation of 104,985.
Hayes said: "This is the right time for Dublin to have its very own dedicated metropolitan newspaper. Anyone living, working or socialising in Dublin will find that Dublin Daily is an essential part of their lives."
The newspaper is Dublin's first daily newspaper since the Dublin Evening Mail closed in 1962. It aims to fill a gap in the market, which currently marks Dublin out as the only European capital without its own city-wide daily.
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