Nicholls joins the Drpgroup board with 23 years experience in the industry, having spent the past 11 overseeing the acquisition and development of a number of high profile accounts at Grass Roots.
The move follows the appointment of Christina Meredith as sales assistant and Matthew Hayward as business development executive.
Drpgroup managing director Dale Parmenter said: "Paul is an extremely knowledgeable individual who will be a vital addition to our team. We have a fantastic group of professionals in place who are using our PR and marketing strands to generate great new client relationships and Paul will come in at the top of this process."
Nicholls added: "I am hugely excited to be joining the Drpgroup and looking forward to the opportunity to speak with existing and potential clients about the amazing capability that exists here."
Comment below and let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by