The London-based agency was appointed without a pitch and will start work immediately on the Unilever bath-and-shower-care brand, repositioning Radox under a single identity in established and emerging markets.
Radox has worked with WCRS in the UK, mostly on digital and social projects.
Julieta Echeita, the global brand director at Radox, said: "Droga5 Europe brings an unflinching ambition to give a much-loved brand a meaningful role in today’s culture. The agency’s strategic foundation, creative excellence and global experience make them ideal partners for this endeavour."
Droga5 Europe was established in London in June and won its first account – Heineken’s global Strongbow apple ciders business – in September.
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