In the newly created role of executive vice-president digital, he will focus on helping network agencies bolster their interactive expertise from conception to execution.
Jaye joins from Digitas in Boston, where he had been senior vice-president of marketing since April 2007. His career also includes spells at OgilvyOne Worldwide, K2 Design and The Idea Logical Company.
"Jaye brings a wealth of client leadership experience to the region," Alexei Orlov, the DraftFCB regional president, said.
As a seasoned marketing strategist with deep expertise in interactive, he will provide inspired vision to our marketing capability.
Jaye cited DraftFCB’s great client roster and regional reach as a key factor in his decision to take the job.
He added: "I’m really looking forward to helping DraftFCB reinforce its position as a leader in interactive."
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