The range has been given a new design with clearly signposted strength indicators and short flavour descriptors on pack.
The brand is trying to drive trial by sending out 50g sample packs of the House Blend variant and a leaflet showcasing the range using the Home Move Box service.
The service delivers a free range of essential household items and brand offers to people moving into a new address.
Rob Craddock, marketing director at Douwe Egberts UK, said: "By delivering our samples directly into people's homes on moving day, when few household essentials are close-to-hand, the Home Move Box provides us with a unique and very effective way to do this."
Douwe Egberts' range went on general sale this week with support from a £1m campaign including advertising, digital and in-store.
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