MoneySupermarket.com, the personal finance website, has hired
DoubleClick UK as its online saleshouse.
DoubleClick will sell advertising and seek out sponsorship deals for the
site, which launched at the end of last year and claims to attract
60,000 users a month.
MoneySupermarket’s only current advertiser is the online store
ShopSmart.com, which has bought banners on the company’s homepage and
its sub-sites.
These include pages on life insurance, ISAs, mortgages, loans, credit
cards and how to find a property lawyer. The site allows users to
compare the products of a variety of financial services providers.
Eric Stein, managing director of Double Click UK, said: ’We expect to
sell advertising to a wide spectrum of advertisers. These will range
from those simply wanting to reach a UK audience to those in specific
areas such as financial services and telecoms.’ A sales force of 14 will
handle the new contract.
Simon Nixon, chief executive officer of MoneySupermarket, said
DoubleClick had been selected after a competitive pitch. ’We chose
DoubleClick because of its professionalism. It had done its research
very thoroughly, so it was an easy decision for us to make,’ he
said.
However, Nixon added that advertising was only of marginal importance to
the website as MoneySupermarket generates most of its income through
e-commerce.
DoubleClick’s efforts to drum up advertising will be aided by a pounds
10 million online and offline campaign to run over the next 12
months.
The aim of the drive is to build MoneySupermarket’s base of regular
users to more than one million.
DoubleClick sells advertising for two other personal finance websites,
FT Your Money and Egg.
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