±±¾©Èü³µpk10

Mynewdeal.com, the financial services portal which is gearing up

for launch this spring, has appointed Mortimer Whittaker O’Sullivan to

handle its pounds 6m pan-European advertising account.

The company will be rolling out a major offline ad campaign to coincide

with the UK launch of the service.

The media schedule has yet to be finalised but MWO will work alongside

Bridgeworks, which was appointed last week to work on communications

strategy.

However, it is still seeking a media buying agency.

Mynewdeal.com will act as an online mortgage broker, providing details

on more than 2000 mortgage products on the market, helping visitors to

switch their endowment mortgage and find the best deal according to

their personal circumstances.

It will also offer independent advice on financial products, with plans

to provide other mortgage-related services for home movers.

Roll out of the launch campaign will be overseen by Tobias La Cour,

marketing director of Mynewdeal.com.

La Cour will also be responsible for recruiting a dedicated UK marketing

team over the next six months.

Set up by Marc Badrichani, Nick Woolnough and Ian Wilson - three former

derivatives traders - Mynewdeal.com is raising pounds 7m in venture

capital.

Initially, Mynewdeal.com will concentrate on the UK market and later

France, although it is also looking to expand into Germany and Benelux

later in the year.

It will operate in a competitive market, which already includes the

likes of Moneysupermarket, Charcolonline and E-Loan.

’We want to make an un-transparent market transparent and take the

hassle out of finding a mortgage. The site will give consumers the same

tools as the commercial sector to help make the best financial

decision,’ said La Cour.

He added: ’We will have every single mortgage available in the UK -

that’s over 2200.’

The web site for My New Deal is www.mynewdeal.com.