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Domino's has launched a new brand platform promoting its pizza as the ultimate takeaway meal.

The ad shows Claire and her flatmates as they decide what fast food to order.

Things take a turn, however, when a future version of one of the people arrives covered in cement and urges the group to order Domino’s, which can be tracked "from store to door".

The campaign is a departure from "The official food of everything", which has been Domino’s brand platform since VCCP’s first work for the brand in 2017.