Domino's "Staycation domination" by VCCP

Domino's celebrates the rise of the staycation amid the coronavirus pandemic.

Set to heavy metal music, the ad prepares the public for a season of lounging in gardens, proposing in parks and enjoying the sunshine (when possible) at the beach.

The spot ends as socially-distanced groups tuck into pizzas in the park. It was written by Dan Glover-James, art directed by Elias Torres and directed by Zac Ella through Agile. Media was handled by Arena and Havas Ireland.

Last month (24 June), Domino’s launched the second instalment of its "JOMO" campaign.

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