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The pizza company, which revamped its web site and iTV offering last month (Revolution, 24 April, p5), will feature in rolling ads on the telephone screen alongside other advertisers.

The campaign will also target e-m@iler users with special offers throughout the year.

They will be encouraged to visit the Domino's web site (www.dominos.co.uk) to find their nearest branch and make an order online.

The e-m@iler allows home users to browse the web, play games and send emails and SMS messages. In February, Amstrad launched an £8 million marketing drive in the UK to promote the telephone system.

"The Amstrad e-m@iler plus is an excellent way to maximise our e-pizza offerings, and it provides a great channel through which we can communicate special offers and news to our customers,

said Chris Moore, sales and marketing director at Domino's Pizza.

The campaign follows the overhaul of Domino's web site and iTV offering to include features such as online games. The site receives about 22,000 orders a month.

Other brands that have advertised on the e-m@iler include HSBC, BSkyB and Virgin Mobile.