The biggest loser in the shake-up is Deutsch, which has handled Domino's main creative account since 1999. The other agency to lose out was Don Coleman & Associates, specialising in African-American advertising.
JWT will take on both the US creative account and multi-cultural advertising and media buying. Marti Flores Pietro Wachtel, also owned by WPP Group, will continue as Domino's Hispanic advertising agency.
The pizza delivery chain is set to roll out new TV spots in the US starting March 4, as part of its "Get the door, it's Domino's" campaign.
The Domino's account will be run out of JWT's New York and Detroit offices. Ken Calwell, executive vice-president of brand building, said: "Consolidating strategy, execution and media purchasing with one partner is the right decision for Domino's moving forward."
The "Get the door, it's Domino's" campaign replaced "Bad Andy", which focused on what went on inside a Domino's outlet.
Domino's has used JWT since 1996 for media buying and field marketing, and Marti Flores has been its Hispanic ad agency since 1998.
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