LONDON - Canine welfare charity Dogs Trust is launching a fund-raising DRTV campaign to encourage viewers to sponsor a dog for £1 a week.
Called 'Miracle', the execution features a voiceover recounting stories of 'woofs and strays' that have found a home with the charity.
Footage is shot in a black-and-white documentary style that switches to full colour when the hounds meet Dogs Trust workers.
The 90-second ad asks viewers to visit , and provides a telephone and SMS number to make donations.
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