LONDON - Dogs Trust, the canine welfare charity, is launching a campaign appealing for support for dogs abandoned by owners hit by the credit crunch.
The direct mail drive, by 141 Worldwide/London, aims to show how dogs are not immune to the effects of the economy and persuade supporters to give extra in times of need.
According to insurer Direct Line, dog owners spend an average of £22,500 caring for a dog during its lifetime. More owners feel unable to cover the cost due to economic hardship.
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