Dogs Trust is celebrating the 'quiet heroes' in a heart-wrenching TV ad as it battles against the growth of people buying dogs online.
The increasing popularity of purchasing dogs on the web has had a knock on effect on the amount of people now choosing a rescue dog.
Therefore, the dog charity is seeking to play on people’s emotions to reverse the trend with its #specialsomeone ad campaign that portrays those that home a rescue dog as heroes.
Creative is based on the concept that those who would never consider themselves as heroes are in fact a hero for the dog they rehome.
Brand: Dogs Trust
Agency: Kitcatt Nohr
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