Now in their second year, the Young Direct Marketing Awards invite schoolchildren in Years 7 to 10 to devise a direct marketing campaign for one of the charities. They form part of the DMA's strategy to change the public's perception of direct marketing.
After handling everything itself last year, the DMA has turned to Iris to help market the awards and has appointed a specialist educational marketing agency, The Rapport Group, to create resources to help teachers link the awards with key national curriculum objectives in English, Art and Business Studies.
Iris's contribution includes a new logo and branding, a , a teaser campaign aimed at schools and continued relationship marketing to encourage them to take part.
To get children excited and encourage them to get creative, Iris came up with "Talent taking over" as the idea behind the campaign.
Paul Beier, creative group head at Iris, said: "We chose an experimental, illustrative approach to execute it, which we made disorganised and haphazard, so it felt as if it had been created on the spur of the moment.
"For the logo, we took our inspiration from the badges we all had at school, and used the creative tools crayons and scissors to add a slighty edgier, art school feel to it."
The awards ceremony will take place in June next year in London.
Royal Mail is sponsoring the awards and the Creative Print Group is producing all printed material.
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