The posters, created by DLKW & Partners, feature "rooms" of a house in which models are interacting and playing with the clothes and products.
All the "room" executions are brought together in one larger execution, which takes the form of a cross-section of a large house.
Each execution carries a black border featuring the logos of all the labels stocked by the department store.
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Credits
Project
Come and play at our house
Client
Amanda Green, head of external communications, House of Fraser
Brief
Re-address people's perception of House of Fraser and position it as ?the destination for fashion on the high street
Creative agency
Delaney Lund Knox Warren & Partners
Writers/art directors
Steve Boswell, Steve Drysdale
Planners
Anna Hutson, Susan Poole
Photographer
Lee Jenkins
Exposure
Press
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