±±¾©Èü³µpk10

Dixons Carphone launches with fresh brand identity and combined stores

— Marketing Magazine (@MarketingUK)

It wasn't long before our followers starting giving their opinions. Some thought it didn't really fit the brand.

Their new logo looks like a health insurance company for retirees. Abysmal.

— Ryan (@ryan_social)

Others didn't feel it spoke to this century.

is the concept of a carphone a good idea anymore? Not sure about this..

+ when was the last time anyone brought a "carphone"?Not convinced by any of this from branding Point of view

— Scott Hadden (@ScottHaddenMCIM)

They could have ditched the 'Carphone' for a start, it's not 1988 any more they've invented penalty points since!

— Colm Halpin (@Colm_Halpin)

wait is that even still a thing? why not call it Rotary Dial Telephone or Stuck in Time?

— David Iwanow (@davidiwanow)

Why on earth would Dixons rebrand as "Carphone" - it's beyond illogical brand thinking..quite surreal. Are we back in the 80's?

— Jemima Bird (@jpd26)

While others pointed out that sticking to legacy has not harmed other businesses.

WPP = Wire and Plastic Products.

— Victor Brierley (@BaggingScotland)

Apple don't sell fruit so why is the word 'carphone' a problem? You can't bin strong brand recognition.

— mike butler (@MikeButlerUK)

Some offered some (apparently) much needed advice.

But doesn't a merger help the outdated brand reposition itself? The next step => refine the brand => get buy-in

— Mohamed Muraj (@MohamedMuraj)