The resort, which is 39.1% owned by Walt Disney, is to use a new advertising message created by Leo Burnett, using the strapline "Need magic? It's closer than you think".
The deal gives Disneyland Paris breaks and bumpers around ITV1 programming on New Year's Eve, New Year's Day and January 2.
The sponsorship introduces a new TV campaign, also through Leo Burnett, which is set to break on January 5.
Visitors to the Paris-based resort are reported to be down by 700,000 or 5.3% according to Euro Disney, which operates Disneyland Resort Paris.
The fall in numbers was attributed to the weak economic climate. The ITV deal was brokered by Vizeum.
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