The film, which is based on the first of CS Lewis's seven 'Chronicles of Narnia', opens at UK cinemas this week and features four English children who use a wardrobe to leap from World War II-era London to the magical world of Narnia.
Mark Johnson, the producer of the film who has also worked on 'Rain Man', has responded to claims suggesting that "the church is being used by Hollywood" by revealing that only 5% of the marketing budget has involved religious organisations.
Disney has appointed US evangelical publisher Outreach to promote the Christian message of the film in churches and, according to reports, the Christian radio station Premier has been urging churches to hold services based on the theme of the film.
In the UK the Methodist Church's children's department has created a Narnia-themed service, that is open to use by all churches. It was created by staff who liased with the film's UK distributors over the use of images from the film.
In Kent a parish is even giving away £10,000 of film tickets to single-parent families, because it wants as many children as possible to see the film.
Christian leaders around the world have been debating how strongly marketers should back Hollywood films following the marketing success of Mel Gibson's 'The Passion of the Christ', which became a box office hit largely due to word of mouth.
Matthew Pinto, co-founder of Catholic Outreach, said that the release of 'The Lion, the Witch and the Wardrobe' offers viewers the essence of the Christianity "in a way that everyone can understand".
The film is directed by Andrew Adamson, who directed 'Shrek' and 'Shrek 2', and is released on December 9 in the UK.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .