The talk, called Disney - A Magical Collaboration, will reveal Disney’s collaborative media owner approach and how this has created cross-media opportunities for brand partners to work with the likes of Mickey Mouse, Star Wars, Marvel, Pixar and Disney TV channels.
Carley will also explain why it’s important to get under the skin of the brands and agencies you partner with in order to understand their needs.
Along with her 25-strong integrated ad sales, promotions and marketing solutions team, she has helped Disney to collaborate with brands and agencies and share the brand's content. Over the last 12 months Disneymedia+ has welcomed 57 new brands onboard to work on campaigns, including Sky Broadband for the Toy Story of Terror campaign.
Marco Forgione, chief executive of EVCOM, said: "We’re thrilled that Disney’s UK commercial arm is speaking at Summer EVCOM. Bobi Carley will provide a fascinating insight into working with partners from the point of view of one of the world’s best known and most loved brands."
The one-day industry event organised by the association will focus around three themes - content and channels, technology and innovation and business and ideas generation. The event will include discussion groups, workshops and panel sessions as well as plenaries incorporating Q&A sessions.
Delegates will have the chance to experience new technologies and network with fellow event professionals, and EVCOM has revealed it has a few surprises planned for the event.
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