Disney creates children's book with 3D talking characters

Disney has unveiled new experiments in augmented reality (AR), including 3D children's book characters that talk.

Disney: researchers are using augmented reality to rethink the children's book
Disney: researchers are using augmented reality to rethink the children's book

Disney's latest experiments in augmented reality , which brings characters to life as they are drawn onto the page.

Now it's expanded the idea to storytelling, with a prototype children's book-style app that lets the reader influence the storylines.

Readers can point the app on a tablet at a piece of paper featuring character drawings, bringing them to life. They can then interact with the characters on-screen, choosing from a list of actions to "significantly" alter the plotline.

Another application of augmented reality was in learning instruments, with children learning basic composition by arranging pictures of instruments in a pattern. Pointing the app at the pictures would again bring them to life and allow the user to listen to their arrangement.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content