Storme moves from Sky Media’s third-party sales arm for the National Geographic Channel and Sky News International, where he was account director and head of research for advertising and marketing partnerships. He was previously head of sales research for BBC World.
In his new role, he will be based at the firm’s London headquarters and will report to Jules Robinson, vice-president of international advertising sales.
He will also be responsible for building revenue from new and existing partners and will head the London sales division and work with regionally-based teams.
The company has yet to confirm a successor to UK ad director Jon Wildman, who is expected to leave the company this month.
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