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Q: Which of the following direct mailings do you remember seeing

recently?

Brand Agency %

1 Cancer Research UK WWAV Rapp Collins 66

2 British Heart Foundation Target Direct 51

3 Age Concern Charity Funding & Promotion 44

4 Help the Aged Thorneycroft Bell, in-house 40

5 World Cancer Research Fund In-house 33

6 Christian Aid Target Direct 30

7 PDSA Webb Ivory 28

8 RSPB Webb Ivory 27

9 British Red Cross In-house 26

10 National Trust True Design 22

11= RNLI Proximity London 21

11= Unicef Red C 21

13 Scope In-house 20

14= IFAW (Intl Fund for DMS 17

Animal Welfare)

14= Children's Society DMS 17

16 RNID In-house 15

17 Diabetes UK Webb Ivory 12

18 Diabetes Research & In-house 11

Wellness Foundation

19 Dogs Trust 141 10

20 Blue Cross WWAV Rapp Collins 9

Directwatch research was conducted from 22-24 October by NOP World as

part of a weekly telephone omnibus survey among 731 adults. Copies of

the Directwatch data and analysis are available from Jon Crook at NOP

(020 7890 9446). Mailings were selected by Nielsen Media Research

nmr.communications@nielsenmedia.co.uk. Mediaedge:cia UK (020 7803 2000)

advised on setting up the survey.