The deal, brokered by partnership marketing agency Cocktail Marketing, will see Moss Bros customers given the chance to win a VIP trip to Ascot and a one-night stay at a five-star hotel as well as transfer to Ascot race course. All customers will also be offered a free £10 online bet when placing a minimum £10 bet with Paddy Power.
Moss Bros will support the partnership with point-of-sale material in more than 120 of its outlets. Both brands will promote the tie on their websites.
Paddy Power hired Cocktail Marketing earlier this month; the deal is the agency's first work for the betting brand. It was briefed to attract new customers with a high net worth, particularly 20- to 50-year-old men.
Royal Ascot takes place from 19-23 June.
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