LONDON - Direct Holidays, part of the Thomas Cook group, has launched a microsite with social networking capability to increase its customer engagement.
The microsite, called , allows holidaymakers to post comments about their holiday.
Created by Outside The Box, the activity is part of a broader media campaign for Direct Holidays, which includes inserts and advertising in national and regional publications, door drops, radio and billboards.
The holiday company will also be running roadshows as well as direct-mail activity.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
