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Holiday Inn has handed Leonardo the task of creating a promotional

campaign for the Six Continents-owned hotel brand as the hospitality

sector continues its fight against the industry's slump.

Leonardo will work with its above-the-line sister agency Leo Burnett,

which already handles brand advertising for Holiday Inn, on an

integrated national promotional campaign to launch next month.

The shop will develop a business-to-business direct mail, point-of-sale

and digital push, with Leo Burnett responsible for radio and press.

Overseen by Holiday Inn UK marketing director Nick Barton, the

initiative will target business travellers who spend between 20 and 54

nights in hotels annually.

Leonardo chief executive Steve Barton said the campaign would focus on

the four 'pillars' of Holiday Inn's brand: a great night's sleep, the

famous breakfast, its 'can do' service, and rewards.

"Research has revealed that business travellers are increasing

expectations of service levels, delivery, recognition and performance

from hotels," said Barton.

Holiday Inn promoted Nick Barton to the top UK marketing job earlier

this month. He was previously marketing director for Six Continents'

budget hotel chain Express by Holiday Inn.

The group's other brands are up-market Intercontinental, which recently

handed its £10m creative account to Leagas Delaney, and business

travel brand Crowne Plaza.