The campaign, created by agency WDMP, carries the strapline 'Make yourself at home Manchester'. The ads place products from the home-furnishings retailer in iconic locations in and around the city.
The marketing drive will span a range of direct media, including 48-sheet and 96-sheet posters, point-of-sale material and press ads.
Habitat will support its instore activity with a targeted direct mail campaign aimed at prospective and existing customers listed on its customer database for the Manchester area.
The direct mailing, also created by WDMP, will aim to boost footfall in the relocated store, which opened on 20 March.
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