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This paper landslide usually consists of estate-agent glossies, minicab offers and exotic cleaning services flyers. Nauseating as this is, it's handy to find in this avalanche a mailing specifically designed for you to throw up in.

The Virgin Mobile door-drop offers a flight promotion and price offer printed on an airline sick bag. So good is this offer, it tells me, that I will need the bag if I miss it.

It's a simple idea where the communication medium is relevant to the message.

The copy on the sick bag encourages me to enter to win a Virgin Atlantic flight with the entry form available at my local store. It also communicates a three-tier price promotion supporting a wider above-the-line and POS campaign.

It is a good example of the creative team managing to make a potentially boring and complex price promotion interesting through execution alone.

The door-drop is targeted in areas around the stores and the target audience.

There are also nice details in the terms and conditions. Written as "Phone offer legal stuff

the tone of voice serves to make the brand a lot more human and approachable.