This, apparently, bothers her intensely; what kind of an Italian eschews these two staples? You can see why she felt compelled to flee her country. But I can sympathise. You see, I have a confession to make: my name is Jon, I'm English, and I can't stand tea. Shocking, I know.
Of course, after years of tea-avoidance, I simply ignore adland's calls for me to claim my birthright. I have never got an 'ooh' with Typhoo - it's more of an 'urgh'. However, even I have to admire PG Tips' campaign as a masterstroke. The return of Monkey and Al works on so many levels, freshening up the brand before you can say, 'No thanks mate, I'll have a coffee.'
Surprisingly, the mail pack fares pretty well, even without the benefit of the duo's on-screen chemistry. It is a welcome to the 'Cuppa Club', comprising a big garden shed-shaped 'Cuppa Club' fridge magnet and a letter, 'written' by Monkey, inviting the recipient to visit a microsite offering prizes and additional Monkey-related content.
Normally I'm sceptical of 'clubs' based on FMCG brands, but with Monkey's appeal this one makes total sense, even for tea-abstainers or traitors like me. Maybe I should give our national drink another chance?
Agency: Craik Jones.
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