But what if you, or your partner, are waiting for hospital results? What if someone in your household has a terminal illness? All of a sudden, what can amuse thousands can also upset and alienate.
This is an interesting piece of creative, but is it the recipe for a successful marketing campaign? Cutting through the clutter and avoiding the bin is one thing that is increasingly hard to achieve these days, but side-stepping the issue that people might find your mailing upsetting or stressful is another.
With this form of DM delivery there is little control over whose door the mailshot goes through.
- Direct agency: Bright.
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