DIRECT BRIEF: Tetley takes ad campaign below-the-line

Tetley is taking its latest advertising campaign below-the-line with a direct marketing promotion around the tea company's strapline 'Ready, Tetley, Go'. The mailer, created by EHS Brann's Cirencester agency, will target 150,000 consumers on Tetley's database. Tetley was forced to withdraw a campaign last year because it claimed that the brand had direct health benefits.

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