DIRECT BRIEF: Teletext Holidays launches direct mail campaign
Teletext Holidays is launching a direct mail campaign to support its multi-million-pound advertising that emphasises the firm's commitment to offering bargain vacations. The company has put together a mock-holiday photo album, showcasing pictures of consumers who have booked their trip with Teletext Holidays. It is being sent out in tandem with the launch of a £6m ad campaign created by Delaney Lund Knox Warren.