DigitasLBi will work with WorldPay to develop and execute a global strategy across bought, owned and earned digital channels.
The agency was appointed after a five-way competitive pitch.
Activity will include the development of a single, responsive global digital platform to support the brand’s customer acquisition strategy.
Kevin Dallas, the e-commerce chief product and marketing officer at WorldPay, said: "We felt DigitasLBi’s strong strategic capabilities and understanding of our business combined with their unparalleled geographic footprint made them the perfect agency partner to help us engage with our customers online."
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