Ennals is leaving to become president of Cole Hann, the footwear and leather-goods division of Nike, ahead of a major global expansion. The brand is introducing sports technology such as Nike Air into formal shoes in an effort to take on global brands such as Coach.
The move is a return to the US for Ennals, who was previously a senior vice-president of worldwide marketing at Reebok and has kept a home in New York. At Cole Hann, his remit will cover marketing, product development and design.
Ennals sought to quell disquiet over the timing of his departure, insisting that the digital switchover was on track. 'We have set the company up, negotiated funding and the organisation is stable and successful,' he added.
Ennals will leave the body in February and start at Cole Hann immediately. Digital UK hopes to have appointed Ennals' successor prior to his departure and is interviewing both internal and external candidates.
Ennals has previously held senior marketing roles at Lloyds TSB, British Airways and Mars.
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