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The Big Questions Live: Digital Transformation event, , feature debated topics such as:

• Why having customers does not necessarily mean brands have an engaged audience
• The need to get CEO's looking at their company’s social media pages so they understand the customers
• How a brand crisis should lead to an increased focus on consumer experience
• The need for a social and customer experience strategy to be an integrated part of an overall business strategy

Watch the debate in its entirety below