Digital radio groups to offer interactivity

Capital Radio Group and Chrysalis Radio are to offer interactive services across their digital stations after striking a deal to use UBC Media's Electronic Programme Guide network.

The groups are the first to sign up to the network in the technology's commercial radio debut.

EPG, which is traditionally used by interactive TV, is a stream of information sent by a broadcaster and decoded by a digital receiver. It provides listeners with instant scheduling information and exclusive text, graphical and interactive programme-related content. When a presenter discusses an issue or runs a competition, listeners are able to receive further information at the push of a button.

Upgrades developed by UBC's technological division, Unique Interactive, for PC-based digital radio receivers, which will let listeners access the network, will be available free of charge. Portable EPG-capable receivers are due to be available next year.

UBC part-owns four regional digital-radio multiplex licences; Capital has 42 digital radio licences; and Chrysalis Group is part of the MXR Consortium, which operates four licences. The three combined have a potential audience of 22.5 million.

Simon Cole, chief executive of UBC, said: "EPG is the gatekeeper to a range of digital radio services. We anticipate other service providers and multiplexes coming on board rapidly."

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