The family-owned business has hired integrated agency Meteorite to handle the project, which represents its most significant commitment to digital.
The site, which will launch early next year, is intended to connect with consumers beyond the supermarket by offering daily cooking tips and recipes. It will also include blogs, message boards and other interactive features.
'We see our website as the most appropriate way to talk to consumers,' said marketing manager Alison Cox.
Last year Sacla took the fight to its bigger rivals by adding to its range with Black Olive and Green Olive pastes, which can be used with bread, pasta, meat or vegetables.
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