Digital Fashion Week Singapore teams up with British Council for live-streamed event

Digital Fashion Week Singapore (DFW) will collaborate with the British Council to celebrate the fashion industries of both countries.

Digital Fashion Week SIngapore will have a British theme
Digital Fashion Week SIngapore will have a British theme

In its second year, the event will take place in Singapore between 1 and 4 November. It is fully interactive and online viewers across the world will be able to watch live backstage interviews and catch the shows as they happen. Shoppers will then be able to buy items from the catwalk instantly through Asos' Marketplace platform. 

Google+, YouTube and Twitter are partnering with the shoppable, live-streamed fashion week that encourages users to interact with DFW via social media.

Charina Widjaja, DFW project director, said: "By insisting that no designer should be forced to pay a large sum to get the exposure they deserve, we provide Singapore designers with an all-encompassing online space to bring their careers to the next level."

The British Council will present a series of fringe events leading up to DFWa including a fashion film exhibition called Dressing The Screen, which has been curated by British filmmaker Kathryn Ferguson.

Antony Phillipson, British High Commissioner to Singapore, said: "We’re very pleased to support Digital Fashion Week in their efforts to encourage and nurture home grown designers, many of whom studied or took up internships in the UK before launching their own brands in Singapore.

"This event is, therefore, both a wonderful opportunity to celebrate the strength of the UK/Singapore fashion partnership and a fabulous stage for some of the most exciting designers in the world to show off their talent."

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