The budget airline is developing an extensive customer acquisition strategy to help it achieve its forecast of a 20% increase in profits for the year to 30 September.
Its first step in this strategy has been to appoint EHS Brann to handle its email marketing in key European territories including the UK, France and Germany.
The carrier plans to build on its existing eCRM programme this year by developing a more efficient sales platform through increased email activity.
EasyJet plans to support this with a wider digital campaign spanning online advertising, sponsorship and social networking.
The airline has formed a partnership with MySpace to launch an online community that allows consumers to upload photos and video footage of holiday destinations around the world.
EasyJet is confident it can continue to expand its business despite rising fuel prices, falling demand and tough economic conditions.
However, rival Ryanair is less optimistic; chief executive Michael O'Leary has warned that economic conditions could slash its 2008 profits by up to a half.
Earlier this month, Ryanair, which is Europe's biggest budget airline in terms of load, reported that the last quarter of 2007 had brought a 27% drop in its profits.
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