Righteous Kill, a new movie starring Robert De Niro and Al Pacino, is being promoted on Lovefilm.com as part of a multi-title marketing deal with distributor Lionsgate UK.
Other films in the promotion include My Best Friend's Girl and Saw V.
The films will be promoted through homepage takeovers, on branded envelopes and in the weekly LoveFilm email newsletter, which is distributed to nearly 1m subscribers.
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